Sure. Like you don't have a beer writing hat. When I was a reporter, and then when I was an editor, publishers would give me a hard time if I wrote too many brewery stories. I understood where they were coming from, but there were (and still are) few small-town business stories as compelling. The story about small batch breweries has always been a double-trend story. Opening and hiring people was bucking the employment and economic development trend of the time (2008-2012). Plus, there was the larger, new micro-brew revolution trend. Beyond the fact that the story was compelling was the fact that it included beer. No one believes spending an hour or so at the brewery counts as taking one for the team. It's funny but at the time I never considered how widespread that phenomenon was. I wrote for a small paper in a small town. There were millions of guys like me, educated but barely employable in any other industry. We were all gravitating toward the local beer s...
The State of the Beer is running commentary on the craft beer and homebrewer culture and industry.