Skip to main content

Posts

Showing posts from January, 2014

Craft beer embraces quality over quantity

There are few, if any, industries outside of brewing where a large company will protect a potential competitor's trademark, return it to them for free and encourage them to take advantage of the resurgent market and get back to work. That's what happened with Samuel Adams and New Albion Brewery a few years ago (New Albion is back in production after being closed 30 years). Founded as a craft brewery in 1976, New Albion helped kick-start the craft brew revolution, but couldn't grow and closed just five years later. Sam Adams' owner, Jim Koch, dug the beer so much he bought the brand and the recipe and did his own spinoff with former New Albion owner Jack McAuliffe. When the beer was a success at the 2012 American Beer Festival, Koch did what any business person would do, he returned the brand to the founder and said, "Get back in the game."
Seriously.
If a movie ended like that it would be trite. If you're not familiar with the New Albion Ale story, this i…