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Showing posts from January, 2015

What is in a name?

In this week's Beer with Strangers podcast, Doug Griffith of Xtreme Brewing in Laurel and I discussed the recurring news story that craft beer is running out of names. Among the concerns is that it makes it harder for new brewers to break in and it prevents smaller brewers from having big breakout beers. Craft beers allegedly have kooky names because they are the product of one brewery making many, many beers.
It makes sense, at some level, to have weird names for beers. Brewers like to be distinctive, to set themselves apart. And people who like craft beer get a kick out of kooky names.  Raging Bitch made national news when there was a fight over whether it was an obscene name. Beyond that, as shelves get more crowded with bottles and cans, and as breweries continue to try and push the envelope with tastes and flavors, brewers want a name that is as distinctive as their beers. Plus, in absence of any other knowledge or review, lots of beer drinkers simply judge the beer book by …