The State of the Beer

Maryland's Eastern Shore had a complicated relationship with beer for much of its history. Brewers fell into (roughly) two categories: people who needed the work and people who needed great beer. In  this book , I trace that history and show how the two different kinds of brewers overlap. If you're interested in coming to a talk or signing, here's a list of events . If you would like me to come and speak with your group or at your business, just message on Facebook , Twitter  or G+  and I'll arrange it.

We had a blast covering the Good Beer Festival this year and can't wait to see you all again next year. Feel free to download and share the photos, if you'd like to give us a shoutout when you do, that would be cool and fair. GBF blogs to follow.

Castle Haven Photo courtesy of the Choptank River Heritage Center I went to college as a 30-year-old and, as I made for the graduation finish line, my first marriage came apart. If I ever write that story it will read like the lamest version of the poor man's Fear and Loathing.  Come to think of it, Fear and Loathing in Delmar  would be an awesome title. Doing primary source, original research was a graduation requirement, so I combined my appreciation for a good tavern with the fact that I had to write about something. While researching taverns in colonial Maryland I discovered that there was such a place a Castle Haven. More than a decade later, that paper became the first chapter in my first book, and the second installment in my blog about writing the book. This is the story of our attempt to breach Castle Haven in search of photos.

In a very, very technical sense, this was the first photo taken for the book. When  +The History Press  agreed to publish my book , I was a little worried about getting the right photos. But not quite as worried as they were at first. You see, Eastern Shore Beer was to be a pretty book, as well as an informative one. I got something like 32 color pages for a photo insert and was responsible for the cover and back cover art. When they asked if I thought I could get photos I said, "Kind of." There were three problems as I saw it. First of all, beer hasn't been all that well-documented on the Eastern Shore. Certainly, it hasn't been treasured until recently, so the archives that aren't bare, aren't well marked. Secondly, there weren't the kinds of high-profile prohibition busts in the 20s as there were in metropolitan areas, therefore there were no photos of colorful characters in bowlers smirking for the camera after destroying a beer barrel.

Groupo Modelo write-offs cost AbInBev $6 billion this year. It lost another $1 billion anyway, even with the Word Cup. This is a tinfoil hat observation, but one that's fun to make. Like all kooky theories, it begins with demonstrable facts and descends into the gap between madness and unlikelihood.  Craft beer now has 8 percent of the market and think they can make it to 20 over the next decade. Budweiser's parent company, even bolstered by the World Cup, reported losses of more than $1 billion already this year even though revenue increased. Much of that has to do with them purchasing companies that don't run at the famous AbInBev margins, but, to be fair, the revenue boost was because of Brazil. There won't be a World Cup next year, but there also is no craft beer revolution in South America. Or in Africa. Or Russia. There also is no NFL advertising expense in those countries. Last week, Budweiser made an uncharacteristically frank indictment of the NFL. It w...

Oddly, though, Boxer Light hasn't taken Belgium by storm Twenty years ago, I would tell you that Belgium was the greatest brewing country in the world. And today I would say it's the United States. -- John McDonald, Founder of Boulevard Brewing Company, in an  +NPR   story. Exporting a revolution Late last year, Belgian beer company  +Duvel Moortgat  closed a deal to buy  +Boulevard Brewing Co.  primarily to secure an American craft beer for export (or, I guess, import, depending upon your perspective). The word from all involved is nothing will change about the beer, and, while there's tons of historical evidence that corporate culture will have an affect on the beer, there's no evidence that Duvel isn't a quality beer company. It's billed as a Belgian craft brewery and is a family owned company. More recently, Lagunitas sniped at Boston Beer for making a West Coast IPA  that was, they say, an attempt to horn in on their market....

Setting aside the 8 or 10 people who remember when beer from cans had an off flavor, the rise of craft beer in a can is probably the next bump in the craft beer market . Cans are cheaper to buy and cheaper to ship, and they hold flavor better. It is quite possible they hold flavor longer, but it's not an experiment I'm willing to try as it means arbitrarily leaving beer un-drunk. Over the last few years, the beer in a can market has grown significantly. The Genius of Mobile Canning I spoke with Augie Carton of Carton Brewing, who had canning as a major part of his original business plan. He said when he called a company to arrange to buy a canner, they directed him to one of their newest customers, a guy with a regional canning truck. Rather than have to invest in a very, very expensive and technical piece of equipment, Carton was able to contract with a company who would come out as needed, pump beer into the truck and roll filled cans out of it and into the brewery's...