Skip to main content

Changing tastes

In the late 90s my uncle and I started having beer tastings. Craft beer was just catching hold in Jersey and he had some access to some really esoteric beers. To be honest, though, it mostly was about the drinking. We (for example) included Zima once because we felt as if it were important to know what it tasted like.
Two beers stuck out from that period. Dead Guy Ale, by Rogue was one and the other was a Lambic, maybe raspberry. I was pretty sure both of them had gone bad. I kept the bottle because it was cool (cool labels are a relatively new thing, I think) but resolved never to try the beer again. It took only about a decade for me to revisit Dead Guy Ale. It's probably and even likely that the beer changed over the course of a decade, but it is more likely my taste buds improved. Our beer tastings didn't often include beers that were too out there. If Pete's Wicked or Samuel Adams had something "kooky" out, we'd get it. But a lot of the smaller brews weren't that good, or at least I didn't like them.
As I learned to appreciate beer, and became somewhat familiar with the industry's history, it occurred to me that, in the late 90s, the microbrew fad was coming to an end. Too many people were making to much mediocre beer for the revolution to be sustainable.
Rogue hung on, probably because they mostly worried about making good beer rather than chasing trends. I'd almost forgotten I had this bottle until I heard Jack Joyce died. Reading some of his old press while preparing for the Beer with Strangers podcast, reminded me of the bottle and the story, which I felt like sharing.

Comments

Popular posts from this blog

Into the past

Castle Haven Photo courtesy of the Choptank River Heritage Center I went to college as a 30-year-old and, as I made for the graduation finish line, my first marriage came apart. If I ever write that story it will read like the lamest version of the poor man's Fear and Loathing.  Come to think of it, Fear and Loathing in Delmar  would be an awesome title. Doing primary source, original research was a graduation requirement, so I combined my appreciation for a good tavern with the fact that I had to write about something. While researching taverns in colonial Maryland I discovered that there was such a place a Castle Haven. More than a decade later, that paper became the first chapter in my first book, and the second installment in my blog about writing the book. This is the story of our attempt to breach Castle Haven in search of photos.

Give the Gift of Brewing

I do a weekly podcast about homebrewing. It's my hobby. I'm not on anyone's payroll, but, because people are looking for gifts this season, we did a show about getting people started in homebrewing that I thought was worth promoting. So I apologize in advance if I sound a little pitchy. I blog a bit about the brewing industry, but think about the brewing culture way more often. Brewing is one of those endeavors where, once you get hooked, you just wanna brew beer and help people who aren't brewing cultivate the interest. I love talking to homebrewers about what they do and (believe me) they love talking about it. This week's guest didn't show, so instead, Doug at Xtreme Brewing  and I talked about what it took to get someone into beer. Sometimes, taking a class helps. Doug gives free brewing classes occasionally and lots of people go to a couple before making the plunge. But, more often than not, a person will come in, pick up a starter kit, and get to brewin

Beer makes great copy

Sure. Like you don't have a beer writing hat. When I was a reporter, and then when I was an editor, publishers would give me a hard time if I wrote too many brewery stories. I understood where they were coming from, but there were (and still are) few small-town business stories as compelling. The story about small batch breweries has always been a double-trend story. Opening and hiring people was bucking the employment and economic development trend of the time (2008-2012). Plus, there was the larger, new micro-brew revolution trend. Beyond the fact that the story was compelling was the fact that it included beer. No one believes spending an hour or so at the brewery counts as taking one for the team. It's funny but at the time I never considered how widespread that phenomenon was.  I wrote for a small paper in a small town. There were millions of guys like me, educated but barely employable in any other industry. We were all gravitating toward the local beer story,